|
Trouble viewing this email? Click here to view it
online. |
|||
|
Welcome to the Grid. Click the issue below to see
what ads are airing. VOLUME FIVE – ISSUE 4 – June, 2009 |
|||
|
Alaska
- Arkansas - California - Colorado - Connecticut - Florida New Hampshire - New York - North Dakota - Ohio - South Dakota - Wisconsin |
|||
|
By Level 4 |
|||
|
By Race 4 |
|||
|
During April
and early May, TNSMI/CMAG tracked hundreds of new issue and political ad campaigns
on topics from the Performance
Tax to a Nuclear
Iran. Below are key ads
from June. |
|||
|
|
|||
|
Cyber Bullying |
|||
|
Energy & Environment |
|||
|
Healthcare |
|||
|
Gay Marriage |
|||
|
Performance Tax |
|||
|
|
|||
|
|
|||
|
|
|||
|
|
As lawmakers continue
to debate California’s budget, groups are taking the battle to the airwaves. |
||
|
|
|||
|
|
|||
|
|
|||
|
|
|||
|
|
|||
|
|
Much of the focus in Chris Dodd’s latest string of ads has
been on credit card reform. |
||
|
Governor |
|||
|
Mayor |
|||
|
|
|||
|
|
|||
|
Sponsors:
National Crime Prevention Council Summary: The National Crime Prevention Council released one ad in June in an
attempt to end cyber bullying. The ad features an adolescent girl on a school
stage delivering a speech to the student body. In the speech she says,
"Today, I'm going to talk about Patty. Patty's best characteristic -
she's stupid. Stupid and ugly. Everything she does is ugly, watch her eat.
Watch her stuff her face. Look at her – greasy hair, dirty fingernails – it
makes me want to vomit. Get a life, Patty. Thank you.” The ad continues with
text on the screen delivering the powerful message, “If you wouldn’t say it
in person, why say it online? Delete Cyber bullying. Don’t write it. Don’t
forward it.” Sponsors: Summary: As the American Clean Energy and
Security Act, also known as the Waxman-Markey Bill, recently made its way
through Congress, energy-oriented issue groups greatly increased their ad
dollars targeting the measure. Until recently, the ads supported the act,
which proposes a cap-and-trade plan to reduce emissions — Alliance for Climate Protection, Vote Vets Action Fund, Clean Economy
Network and Environmental Defense
Action Fund all ran ads encouraging members of Congress to vote yes on
the bill. The Alliance for Climate Protection
released three new ads in support of the American Clean Energy and Security
Act this month, at an estimated cost of $1.5 million. The ads emphasize how On the
other side of the debate is the American
Petroleum Institute, which released
two 15-second ads in June, at an estimated cost of $3.8 million. The ads ask
the question, “What would new taxes on oil and natural gas mean to you?” and
explain, “Congress is considering $80 billion in new energy taxes.” Various
speakers respond to the question explaining they are against it, because more
taxes would hurt families, businesses and the economy – putting people in
more of a bind in these already stressful financial times. MidAmerican Energy Holdings Company
recently came out with a spot against the act. The 30-second ad features
several people detailing how the Waxman-Markey Bill will affect MidAmerican
customers. The ad begins with an announcer describing the plan to cap
greenhouse gas emissions and trade carbon credits. However, “the trading
won’t reduce emissions,” one woman says. Instead, MidAmerican Energy’s
customers will be penalized because the bill could force the company to
purchase more credits than it needs, causing electric prices to increase by
at least 25 percent. “We can’t afford this bill,” a man says at the end of
the ad. The announcer then instructs the viewers to contact their
Congressional Representative to voice their concerns and encourage leaders to
“cap and not trade.” The American Coalition for Clean Coal
Electricity has joined the fight with an Internet ad found on Indy.com.
The Web ad scrolls through text that states the need for legislation against
climate change. However, according to the ad, the American Clean Energy and
Security Act will be “too costly for electricity consumers” for it to be
effective in this economy. Instead, the ad encourages viewers to tell
Representative Baron Hill that “we need a bill that is effective and
affordable.” Sponsors: National Organization for Marriage Summary: The National
Organization for Marriage continued their ad campaign by releasing one
pro-marriage ad in June. The commercial explains, “We’ll all have to accept
gay marriage whether we like it or not,” and sites the negative consequences
of legalizing gay marriage affecting families nationwide. “Legalizing gay
marriage has consequences for kids,” the ad explains, “ Sponsors:
Golden Door Initiave Summary: The GOP recently began the process
of rebranding itself with a new ad by the Golden Door Initiave. According to its web site, the group's
“sole mission is to measurably advance the cause of freedom, by promoting the
ideas of principled leaders and advocating free-market ideas and solutions.”
The ad emphasizes this belief as well as highlights prominent conservative
figures, such as Representative Paul Ryan (R-WI), Wall Street Journal writer
Stephen Moore, former Representative J.C. Watts (R-OK) and Governor Mark
Sanford (R-SC), who share these ideas. The 30-second ad begins with the image
of a setting sun while the announcer describes how many doors are closing as
people lose their jobs and savings. However, “the door doesn’t need to close
on the American dream,” the announcer states, because a new generation of
American leaders will “open the door on the next great chapter of the
American story.” With the recent
revelation of Governor Mark Sanford’s extramarital affairs there is cause for
concern that the GOP will not be able to effectively rebrand itself. Sponsors:
ABC; Civilian Marksmanship Program; Crime Stoppers; Project Safe Summary: In June, multiple groups aired ads
regarding guns and gun safety. ABC sponsored
an ad explaining how one act of violence leads to another, and another. The
violence impacts entire communities, but by choosing not to fall into the
pattern of violence the trend can end. Crime
Stoppers hit the airwaves with another way to end gun violence: texting.
The ad provides a number for viewers to text message gun and gang related
crime tips anonymously. Project Safe released
an ad encouraging viewers to stand up to gun crime, because while owning a
gun may make you feel cool, powerful or strong it can quickly lead you to
prison. The Civilian Marksmanship
Program is educating viewers about gun safety by promoting their programs
and competitions. Sponsors: Americans
for Prosperity; Conservatives for Patients’ Rights; Healthy Economy Now;
PhRMA & Healthcare Leadership Council Summary: As President Barack Obama prepares to push
his healthcare agenda, groups are fighting to make their voices heard. Healthy Economy Now, a coalition of
businesses and organizations pushing healthcare reform as a way to improve
the economy, is airing an ad focused on the nation’s healthcare. The spot
begins with images of a rural, two-lane road that comes to a T-intersection
while the announcer describes the crossroad PhRMA is running 9 new ads (five are co-sponsored
by the Healthcare Leadership Council)
this month. One ad is pushing Medicare as a healthcare solution. The ad
describes the effectiveness of the Medicare drug program in providing custom
healthcare benefits to more than 26 million seniors. In the ad, the announcer
describes how “seniors are happy” because Medicare is working. Since Medicare
has proved to be successful, the announcer encourages viewers to “tell
Congress we need quality, affordable healthcare coverage for every American.”
The five ads released by PhRMA &
Healthcare Leadership Council praise
Congresspersons Mike Ross, Steve Driehaus, Alan Grayson, Baron Hill and
Suzanne Kosmas for their efforts on healthcare. In addition to the television
ads, PhRMA also ran a print ad in Roll Call and The Hill that encouraged
a similar reform. The print ad goes into more detail than the TV ad and
suggests a healthy The American Cancer Society is airing
four new ads in June at an estimated spending of $6.3 million. The ads
highlight the group’s efforts to find a cure for cancer, and explain that 11 million cancer
survivors demonstrate the progress the group has made with their devotion to helping patients through their
individual cancer battles with patient resources and support. With Obama pushing
his healthcare reform some groups are not very pleased with his ideas. Conservative’s for Patients’ Rights released
three new ads in June at a cost of $1.1 million. The ads highlight the kind
of healthcare reform needing to take place, and how government run healthcare
will limit patient’s coverage, choice of doctors and care. The ads encourage
politicians to think about what works for Americans: Choice, competition,
accountability and personal responsibility. By keeping these things in mind
real healthcare reform can take place that puts patients first, the ads
explain. The group relies on
numbers to drive their point across in some ads, explaining, “experts say a government
run health insurance plan could result in 119 million Americans coming off
their existing coverage. They’d end up on a government run plan leaving no
choice.” Nuclear Sponsors: United
Against Nuclear Summary: United Against Nuclear Sponsors:
National Association of Broadcasters Summary: The National
Association of Broadcasters recently released two new ads addressing how
the proposed Performance Tax would hurt musicians and bankrupt small town
radio stations. The ad features an actress playing the role of a “Drama Queen
Diva” explaining she has sold over 30 million songs, but would be no where
without radio because, “Radio gives me free promotion, I give them free
access to my songs.” Radio is where most listeners hear the music they buy,
explains one of the ads. Record labels now want to tax radio, which would put
radio stations out of business, listeners out of music and money in the
pocket of “some suit over seas”. The ad concludes by encouraging viewers to
visit their micro site, NoPerformanceTax.org. Using data from TNS
Media/Intelligence company, Compete.com, CMAG was able to see this ad
campaign has successfully generated traffic to the group’s micro site. In
fact, since the inception of this campaign web traffic in the form of unique
visitors has nearly doubled for NoPerformanceTax.org, and page views have
increased by approximately 10,000 hits in one month alone. Sponsors: United
Food and Commercial Workers Union; Summary: The United Food and Commercial Workers Union released an ad in June educating the public about workers
who were fired from Fred Meyer for making an honest mistake. The ad urges
viewers to boycott Fred Meyer, and instead buy their groceries and
prescriptions at Safeway, Albertsons or Rosars. The ad asks viewers to visit
the website YourGroceryWorkers.com, and “help end this heartless Fred Meyer
corporate policy.” The America’s Building Trades Union focuses
its latest ad campaign on the jobs |
|||
|
|
|||
|
Sponsors: SOS Summary: SOS Sponsors: National Wildlife Foundation Action Fund Summary: The National Wildlife Foundation Action Fund appealed to hunters,
fishers, anglers and other outdoorsmen in their latest spot regarding climate
change. The ad explains sportsmen are seeing changes – ducks are coming
later, and the seasons don’t change like they used to – climate change is
harming Sponsors: Service Employees International Summary: As lawmakers continue to debate Sponsors: United Food and Commercial Workers Summary: The United Food and Commercial Workers Union recently hit the
airwaves with an ad in Sponsors: State Employees Bargaining Coalition Summary: The State
Employees Bargaining Coalition released one ad in June denouncing
Governor Jodi Rell’s budget cuts, because they have cost Sponsors: Summary: Recently, Southeast Florida Coral Reef Initiative released an ad educating
Floridians about the damage to coral reefs from pollution, costal
construction, maritime-industry impact, over-fishing and recreational misuse.
The ad explains how Sponsors: Marijuana Policy Project Summary: The Marijuana Policy Project is continuing their ad campaign this
month in an effort to shine light on the importance of legalizing medicinal
marijuana. The group began airing a new ad in June featuring a testicular
cancer survivor, who struggled through a cancer treatment. This patient
explains how cannabis was the only resource that worked to treat the constant
nausea associated with chemotherapy and enabled him to have the strength to
fight the cancer. The patient in the ad emphasizes he only needed to smoke a
small amount of marijuana, “just a few puffs”, but almost immediately found
relief from the nausea. The ad also explains, “71% of Sponsors: NY Tort Reform Now; Robinhood Foundation Summary: NY Tort Reform Now is on the air with
an ad criticizing Governor Paterson and the Sponsors: Coalition for Protecting Summary: The group, Coalition for Protecting Fargo’s Future released an ad in June
urging Sponsors: Summary: The Ohio Education Association recently release an ad touting
Governor Ted Strickland’s Education Reform Plan, because it will help Ohio
schools teach children the skills they will need for the jobs of tomorrow,
attract industry, build the economy and keep young people in Ohio. The ad
encourages viewers to call Senator Jon Husted and ask him to support the
Education Reform Plan. The Ohio
Hospital Association is on the air with an ad denouncing Governor Ted
Strickland’s plan to tax Sponsors: National Wildlife Foundation Action Fund Summary: The National Wildlife Foundation Action Fund appealed to hunters,
fishers, anglers and other outdoorsmen in their latest spot regarding climate
change. The ad explains sportsmen are seeing changes – ducks are coming
later, and the seasons don’t change like they used to – climate change is
harming Sponsors: Summary: The Wisconsin
Club for Growth recently began an ad campaign targeting Governor Jim
Doyle’s proposed increases to auto insurance rates which would create “bigger
payouts for trial lawyers.” According to the 30-second ad, this proposal will
increase rates by more than $300 a year and if drivers become involved in a
car accident, they could be “forced to pay 100 percent of a lawsuit, even if
you’re barely at fault.” The ad then suggests Doyle created this plan because
of contributions made by trial lawyers to his campaign. These ads direct the
viewer to contact state Senator Jim Sullivan and state Representatives Jim
Soletski and Ted Zigmunt and tell them “to put the brakes on Doyle’s rate
hikes.” |
|||
|
|
|||
|
Sponsors: Friends of Chris Dodd; Kansans for Tiahrt Summary:
Chris Dodd has gotten a jump
start on campaigning by releasing four new ads in June. Three of the ads
focus on Dodd’s work with credit card reform, and his efforts to protect
consumers. In one ad, President Barack Obama gives a “shout-out” to Dodd,
calling him a “relentless fighter”, and noting, because of Dodd credit card
companies cannot raise your rates whenever they feel like it, rip off
consumers with hidden fees or give your child a credit card without your
permission. The president is not the only politician endorsing Dodd – Senator
Edward Kennedy sited his own life long plight to achieve healthcare reform,
and referred to Dodd as his “closest ally in this fight” to provide families
with affordable and accessible health coverage. In Sponsors: Lonegan for Governor, Inc.; Chris Christie
for Governor, Inc.; Republican Governors Association; Deeds for Summary: On the first day of June, Steve Lonegan’s campaign released two
new ads in an attempt to drive voters to the polls for the In In Sponsors: Bloomberg for Mayor 2009 Summary: In New York City, Michael Bloomberg, who successfully campaigned for an amendment
to New York City’s term limits law in 2008, to allow him to run for a third
consecutive term in 2009, is continuing to air ads this month in his bid for
re-election. Bloomberg’s ads tend to have a very upbeat tone, and focus on
the improvements he has made to |
|||
|
Want to see an ad from this issue of The
Grid? |
|||
|
Get in touch with us by e-mail at info@tnsmi-cmag.com or call us at 1-866-559-CMAG Be sure to check out The Spot —CMAG’s political
ad blog. Follow CMAG on Twitter http://twitter.com/CMAGAdFacts. |
|||
|
TNSMI/CMAG has a unique perspective on political
advertising; and has sent you |
|||