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Welcome to the Grid.  Click the issue below to see what ads are airing.   VOLUME FIVE – ISSUE 4 – June, 2009

Cyber Bullying

GOP Rebranding

Nuclear Iran

U.S. Senate

Energy & Environment

Gun Control

Performance Tax

Governor

Gay Marriage

Healthcare

Unions

Mayor

  By State  4  

Alaska - Arkansas - California - Colorado - Connecticut - Florida

New Hampshire - New York - North Dakota - Ohio - South Dakota - Wisconsin

By Level  4

Federal            State            Political

By Race  4

U.S. Senate            Governor            Mayor

During April and early May, TNSMI/CMAG tracked hundreds of new issue and political

ad campaigns on topics from the Performance Tax to a Nuclear Iran.  Below are key ads from June.

   Key Federal Issue Ads

 

Cyber Bullying

The National Crime Prevention Council released an ad in an attempt to end cyber bullying. The ad explains, “If you wouldn’t say it in person, why say it online?”

Energy & Environment

Leading up to Congress voting on the American Clean Energy and Security Act, also known as the Waxman-Markey Bill, energy-oriented issue groups increased their ad dollars targeting the measure.

Healthcare

With President Barack Obama pushing a new healthcare agenda issue groups are speaking out for and against the proposed agenda on the airwaves.  

Gay Marriage

The National Organization for Marriage released an ad voicing the perceived risks associated with the legalization of gay marriage.

Performance Tax

The National Association of Broadcasters recently released two new ads addressing how the proposed Performance Tax would hurt musicians and bankrupt small town radio stations.

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   Key State Issue Ads                                         

 

Alaska

If sexual-orientation becomes part of non-discrimination codes a male in a visible sales position could go to work wearing a dress and high heels, an ad explains.  

California

As lawmakers continue to debate California’s budget, groups are taking the battle to the airwaves.

New Hampshire

The Marijuana Policy Project is continuing their ad campaign this month in an effort to shine light on the importance of legalizing medicinal marijuana.

Ohio

Ohio Education Association recently released an ad touting Governor Ted Strickland’s Education Reform Plan.

Wisconsin

The Wisconsin Club for Growth recently began an ad campaign targeting Governor Jim Doyle’s proposed increases to auto insurance rates which would create “bigger payouts for trial lawyers.”

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   Key Political Campaign Ads                                    

 

United States Senate

Much of the focus in Chris Dodd’s latest string of ads has been on credit card reform.

Governor

Leading up to New Jersey and Virginia’s primaries candidates, parties and issue groups used ads to get their message across.

Mayor

In New York City, Michael Bloomberg continues to spend money on campaign ads with positive and uplifting tones.

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  Key Federal In Detail                                        

 

 

Cyber Bullying

Sponsors:  National Crime Prevention Council

Summary: The National Crime Prevention Council released one ad in June in an attempt to end cyber bullying. The ad features an adolescent girl on a school stage delivering a speech to the student body. In the speech she says, "Today, I'm going to talk about Patty. Patty's best characteristic - she's stupid. Stupid and ugly. Everything she does is ugly, watch her eat. Watch her stuff her face. Look at her – greasy hair, dirty fingernails – it makes me want to vomit. Get a life, Patty. Thank you.” The ad continues with text on the screen delivering the powerful message, “If you wouldn’t say it in person, why say it online? Delete Cyber bullying. Don’t write it. Don’t forward it.”

 

Energy & Environment

Sponsors: Alliance for Climate Protection; American Coalition for Clean Coal Electricity American Petroleum Institute; Environmental Defense Action Fund; MidAmerican Energy Holdings Company; United States Climate Action Partnership

Summary: As the American Clean Energy and Security Act, also known as the Waxman-Markey Bill, recently made its way through Congress, energy-oriented issue groups greatly increased their ad dollars targeting the measure. Until recently, the ads supported the act, which proposes a cap-and-trade plan to reduce emissions — Alliance for Climate Protection, Vote Vets Action Fund, Clean Economy Network and Environmental Defense Action Fund all ran ads encouraging members of Congress to vote yes on the bill.

 

The Alliance for Climate Protection released three new ads in support of the American Clean Energy and Security Act this month, at an estimated cost of $1.5 million. The ads emphasize how America is held hostage by foreign oil, the need to protect God’s green Earth and how passing the bill will create clean-energy jobs for Americans. Two of the ads specifically ask Congressmen Baron Hill and Steve Driehaus to support the bill. The Environmental Defense Action Fund released 10 new ads in June urging members of Congress to vote in favor of the Waxman-Markey Bill, because it would jump start our economy and cut oil imports. The United States Climate Action Partnership ran an ad in political publications such as Roll Call and The Hill in support of the act. The ad highlights the coalition of companies and environmental organizations that defend the Waxman-Markey Bill. These companies would like the measure to advance through Capital Hill “so Congress can continue to build on the progress made thus far.” The ad then directs readers to read the groups “Blueprint for Legislative Action" at US-Cap.org

 

On the other side of the debate is the American Petroleum Institute, which released two 15-second ads in June, at an estimated cost of $3.8 million. The ads ask the question, “What would new taxes on oil and natural gas mean to you?” and explain, “Congress is considering $80 billion in new energy taxes.” Various speakers respond to the question explaining they are against it, because more taxes would hurt families, businesses and the economy – putting people in more of a bind in these already stressful financial times. MidAmerican Energy Holdings Company recently came out with a spot against the act. The 30-second ad features several people detailing how the Waxman-Markey Bill will affect MidAmerican customers. The ad begins with an announcer describing the plan to cap greenhouse gas emissions and trade carbon credits. However, “the trading won’t reduce emissions,” one woman says. Instead, MidAmerican Energy’s customers will be penalized because the bill could force the company to purchase more credits than it needs, causing electric prices to increase by at least 25 percent. “We can’t afford this bill,” a man says at the end of the ad. The announcer then instructs the viewers to contact their Congressional Representative to voice their concerns and encourage leaders to “cap and not trade.”  The American Coalition for Clean Coal Electricity has joined the fight with an Internet ad found on Indy.com. The Web ad scrolls through text that states the need for legislation against climate change. However, according to the ad, the American Clean Energy and Security Act will be “too costly for electricity consumers” for it to be effective in this economy. Instead, the ad encourages viewers to tell Representative Baron Hill that “we need a bill that is effective and affordable.”

 

Gay Marriage

Sponsors: National Organization for Marriage 

Summary: The National Organization for Marriage continued their ad campaign by releasing one pro-marriage ad in June. The commercial explains, “We’ll all have to accept gay marriage whether we like it or not,” and sites the negative consequences of legalizing gay marriage affecting families nationwide. “Legalizing gay marriage has consequences for kids,” the ad explains, “Massachusetts schools teach second graders that boys can marry boys. A California public school took first graders to a same-sex marriage, calling it a teachable moment.” The ad continues to explain it is not just kids who face consequences if gay marriage is legalized, but also the rights of those who believe marriage is between one man and one woman will no longer matter. The ad concludes by urging viewers to call their senator and say no to same-sex marriage.

 

GOP Rebranding

Sponsors:  Golden Door Initiave

Summary: The GOP recently began the process of rebranding itself with a new ad by the Golden Door Initiave. According to its web site, the group's “sole mission is to measurably advance the cause of freedom, by promoting the ideas of principled leaders and advocating free-market ideas and solutions.” The ad emphasizes this belief as well as highlights prominent conservative figures, such as Representative Paul Ryan (R-WI), Wall Street Journal writer Stephen Moore, former Representative J.C. Watts (R-OK) and Governor Mark Sanford (R-SC), who share these ideas. The 30-second ad begins with the image of a setting sun while the announcer describes how many doors are closing as people lose their jobs and savings. However, “the door doesn’t need to close on the American dream,” the announcer states, because a new generation of American leaders will “open the door on the next great chapter of the American story.” With the recent revelation of Governor Mark Sanford’s extramarital affairs there is cause for concern that the GOP will not be able to effectively rebrand itself.

 

Gun Control

Sponsors:  ABC; Civilian Marksmanship Program; Crime Stoppers; Project Safe

Summary: In June, multiple groups aired ads regarding guns and gun safety. ABC sponsored an ad explaining how one act of violence leads to another, and another. The violence impacts entire communities, but by choosing not to fall into the pattern of violence the trend can end. Crime Stoppers hit the airwaves with another way to end gun violence: texting. The ad provides a number for viewers to text message gun and gang related crime tips anonymously. Project Safe released an ad encouraging viewers to stand up to gun crime, because while owning a gun may make you feel cool, powerful or strong it can quickly lead you to prison. The Civilian Marksmanship Program is educating viewers about gun safety by promoting their programs and competitions.

 

Healthcare

Sponsors: Americans for Prosperity; Conservatives for Patients’ Rights; Healthy Economy Now; PhRMA & Healthcare Leadership Council

Summary:  As President Barack Obama prepares to push his healthcare agenda, groups are fighting to make their voices heard. Healthy Economy Now, a coalition of businesses and organizations pushing healthcare reform as a way to improve the economy, is airing an ad focused on the nation’s healthcare. The spot begins with images of a rural, two-lane road that comes to a T-intersection while the announcer describes the crossroad America faces, “With our healthcare system in crisis, some want a government takeover. Some want to do nothing.” In the ad, the president’s healthcare reforms are portrayed as a plan to create quality, affordable care.

 

PhRMA is running 9 new ads (five are co-sponsored by the Healthcare Leadership Council) this month. One ad is pushing Medicare as a healthcare solution. The ad describes the effectiveness of the Medicare drug program in providing custom healthcare benefits to more than 26 million seniors. In the ad, the announcer describes how “seniors are happy” because Medicare is working. Since Medicare has proved to be successful, the announcer encourages viewers to “tell Congress we need quality, affordable healthcare coverage for every American.” The five ads released by PhRMA & Healthcare Leadership Council praise Congresspersons Mike Ross, Steve Driehaus, Alan Grayson, Baron Hill and Suzanne Kosmas for their efforts on healthcare. In addition to the television ads, PhRMA also ran a print ad in Roll Call and The Hill that encouraged a similar reform. The print ad goes into more detail than the TV ad and suggests a healthy America can be created by “building on the two pillars of health coverage… employee-sponsored coverage and the Medicaid safety net.”

 

The American Cancer Society is airing four new ads in June at an estimated spending of $6.3 million. The ads highlight the group’s efforts to find a cure for cancer, and explain that 11 million cancer survivors demonstrate the progress the group has made with their devotion to helping patients through their individual cancer battles with patient resources and support.

 

With Obama pushing his healthcare reform some groups are not very pleased with his ideas. Conservative’s for Patients’ Rights released three new ads in June at a cost of $1.1 million. The ads highlight the kind of healthcare reform needing to take place, and how government run healthcare will limit patient’s coverage, choice of doctors and care. The ads encourage politicians to think about what works for Americans: Choice, competition, accountability and personal responsibility. By keeping these things in mind real healthcare reform can take place that puts patients first, the ads explain. The group relies on numbers to drive their point across in some ads, explaining, “experts say a government run health insurance plan could result in 119 million Americans coming off their existing coverage. They’d end up on a government run plan leaving no choice.”

 

Nuclear Iran

Sponsors:  United Against Nuclear Iran

Summary: United Against Nuclear Iran released two new ads in June. The ads display one of President Barack Obama’s speeches where he states, “We will extend a hand if you are willing to unclench your fist.” The ads go on to explain President Obama extended his hand to the nation, and the Ayatollah returned a hard-line radical to office. The ads conclude by explaining America must isolate Iran economically to prevent Iran from developing a nuclear weapon, and ensure the safety of us all.

 

Performance Tax

Sponsors:  National Association of Broadcasters

Summary: The National Association of Broadcasters recently released two new ads addressing how the proposed Performance Tax would hurt musicians and bankrupt small town radio stations. The ad features an actress playing the role of a “Drama Queen Diva” explaining she has sold over 30 million songs, but would be no where without radio because, “Radio gives me free promotion, I give them free access to my songs.” Radio is where most listeners hear the music they buy, explains one of the ads. Record labels now want to tax radio, which would put radio stations out of business, listeners out of music and money in the pocket of “some suit over seas”. The ad concludes by encouraging viewers to visit their micro site, NoPerformanceTax.org. Using data from TNS Media/Intelligence company, Compete.com, CMAG was able to see this ad campaign has successfully generated traffic to the group’s micro site. In fact, since the inception of this campaign web traffic in the form of unique visitors has nearly doubled for NoPerformanceTax.org, and page views have increased by approximately 10,000 hits in one month alone.

 

Unions

Sponsors:  United Food and Commercial Workers Union; America’s Building Trades Union

Summary: The United Food and Commercial Workers Union released an ad in June educating the public about workers who were fired from Fred Meyer for making an honest mistake. The ad urges viewers to boycott Fred Meyer, and instead buy their groceries and prescriptions at Safeway, Albertsons or Rosars. The ad asks viewers to visit the website YourGroceryWorkers.com, and “help end this heartless Fred Meyer corporate policy.”

 

The America’s Building Trades Union focuses its latest ad campaign on the jobs America would gain with the passage of the American Clean Energy and Security Act, also known as the Waxman-Markey Bill. The 30-second ad features a clip of President Barack Obama stressing the need for new jobs and industry to be developed locally rather than overseas. “It’s time for America to lead again,” Obama says. The announcer then says a clean energy economy is possible, “but construction doesn’t start until Congress acts” by passing the American Clean Energy and Security Act.

 

 

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   Key State In Detail                                        

 

Alaska

Sponsors: SOS Anchorage

Summary: SOS Anchorage recently released an ad focusing on the risks of including “sexual-orientation” in nondiscrimination codes. The ad explains if this proposed ordinance passes people could no longer object to: “a man in a highly visible sales job coming to work in a dress and high heels”; or “to any male who puts on a dress entering any ladies public restroom”; or even, “a male teacher coming to class as a woman.” The ad concludes by explaining this proposed ordinance is about much more than equal rights for gays.

 

Arkansas

Sponsors: National Wildlife Foundation Action Fund

Summary: The National Wildlife Foundation Action Fund appealed to hunters, fishers, anglers and other outdoorsmen in their latest spot regarding climate change. The ad explains sportsmen are seeing changes – ducks are coming later, and the seasons don’t change like they used to – climate change is harming Arkansas’ natural places and wildlife. The ad encourages viewers to safeguard the state’s natural heritage by urging Congressman Vic Snyder to support the American Clean Energy and Security Act.

 

California

Sponsors: Service Employees International Union

Summary: As lawmakers continue to debate California’s budget, groups are taking the battle to the airwaves. The Service Employees International Union has recently aired several ads demanding the legislature pass a common sense budget that will “balance spending cuts and taxes.” The group’s ads describe how the proposed budget hits families too hard, “all while keeping huge tax breaks for Big Oil and no tax hikes on tobacco or liquor.” Another ad criticizes Gov. Arnold Schwarzenegger for suggesting more cuts for children, students and seniors. The California Republican Party responded to these SEIU ads with their own 60-second ad. The ad implies labor unions are intimidating legislators to accept the union agenda. The announcer describes how labor unions want to further increase taxes to “protect every penny of state bureaucrats’ salaries.” According to the spot, these unions have started “bullying state leaders in the budget process with blatant threats to protect their bloated contracts.” Footage from a May budget hearing shows an unnamed SEIU member telling legislators to back their agenda or else the unions will “help to get you out of office” in November. The ad ends requesting viewers call the state Democratic leaders and tell them “it’s time to stand up to the union bullies.”

 

Colorado

Sponsors: United Food and Commercial Workers Union

Summary: The United Food and Commercial Workers Union recently hit the airwaves with an ad in Colorado. The ad explains how big national grocery chains are rolling in profits during this recession by proposing cutting 17,000 Colorado grocery workers. The ad features various union members speaking directly to the camera and pleading, “Don’t let the grocery chains freeze out workers. All we want is a fair deal.”

 

Connecticut

Sponsors: State Employees Bargaining Coalition

Summary: The State Employees Bargaining Coalition released one ad in June denouncing Governor Jodi Rell’s budget cuts, because they have cost Connecticut more jobs, more foreclosed homes and more bankruptcies for working families. The ad poses the question, “When will Governor Rell ask the wealthy and big corporations to pay the same taxes the rest of us do?”

 

Florida

Sponsors: Southeast Florida Coral Reef Initiative

Summary: Recently, Southeast Florida Coral Reef Initiative released an ad educating Floridians about the damage to coral reefs from pollution, costal construction, maritime-industry impact, over-fishing and recreational misuse. The ad explains how Florida’s coral reefs are vital to the state, because over 60,000 jobs and $6 billion of the state’s local economy depend on the health of the coral reefs. The reefs also serve to provide a habitat for 30 percent of the state’s fisheries and protect the state’s shorelines from erosion, storms and hurricanes. The ad concludes by encouraging viewers to visit the group’s website and learn what they can do to help protect these valuable reefs.

 

New Hampshire

Sponsors: Marijuana Policy Project

Summary: The Marijuana Policy Project is continuing their ad campaign this month in an effort to shine light on the importance of legalizing medicinal marijuana. The group began airing a new ad in June featuring a testicular cancer survivor, who struggled through a cancer treatment. This patient explains how cannabis was the only resource that worked to treat the constant nausea associated with chemotherapy and enabled him to have the strength to fight the cancer. The patient in the ad emphasizes he only needed to smoke a small amount of marijuana, “just a few puffs”, but almost immediately found relief from the nausea. The ad also explains, “71% of New Hampshire residents support allowing seriously ill patients to use medical marijuana with their doctors’ recommendations.” The ad concludes by encouraging Governor Lynch to have the courage to sign HB 648 into law.

 

New York

Sponsors: NY Tort Reform Now; Robinhood Foundation

Summary: NY Tort Reform Now is on the air with an ad criticizing Governor Paterson and the New York legislature for passing one of the largest tax increases in state history. The group specifically denounces the state’s legal system, and a new lawyer tax that costs every New Yorker at least $800 a year, sites an independent study quoted in the ad. The ad explains, “Instead of fixing the problem, politicians are looking to make it possible for the lawyers to collect even bigger amounts,” which will not benefit individuals or injured, but only the lawyers. The group Robinhood Foundation hit the airwaves with three new ads in June touting their efforts to improve education, reduce the mortality rate of children and infants in low income households and provide emergency food sources to families and children who cannot afford to eat.

 

North Dakota

Sponsors: Coalition for Protecting Fargo’s Future

Summary: The group, Coalition for Protecting Fargo’s Future released an ad in June urging Fargo voters to vote yes on a ballot measure that if passed would help fund permanent flood protection and help promote city growth, the ad explains.

 

Ohio

Sponsors: Ohio Education Association; Ohio Hospital Association; Skilled Nursing Care Coalition

Summary: The Ohio Education Association recently release an ad touting Governor Ted Strickland’s Education Reform Plan, because it will help Ohio schools teach children the skills they will need for the jobs of tomorrow, attract industry, build the economy and keep young people in Ohio. The ad encourages viewers to call Senator Jon Husted and ask him to support the Education Reform Plan. The Ohio Hospital Association is on the air with an ad denouncing Governor Ted Strickland’s plan to tax Ohio’s hospitals to balance the state’s budget, because it will create job loss, increase individual costs, cut vital healthcare services and could force hospitals to close. The ad continues to emphasize how the hospital tax will hurt individuals and their families. Ohio’s Skill Nursing Care Coalition continued their ad campaign this month by releasing a 60-second spot denouncing proposed funding cuts to the state’s skilled nursing care facilities. The ad explains skilled nursing care not only cares for patients, but also already contributes $650 million in fees to help balance the state’s budget. These fees, and more cuts will damage the healthcare system in Ohio, the ad explains.

 

South Dakota

Sponsors: National Wildlife Foundation Action Fund

Summary: The National Wildlife Foundation Action Fund appealed to hunters, fishers, anglers and other outdoorsmen in their latest spot regarding climate change. The ad explains sportsmen are seeing changes – ducks are coming later, and the seasons don’t change like they used to – climate change is harming South Dakota’s natural places and wildlife. The ad encourages viewers to safeguard the state’s natural heritage by urging Representative Stephanie Herseth Sandlin to support the American Clean Energy and Security Act.

 

Wisconsin

Sponsors: Wisconsin Club For Growth

Summary: The Wisconsin Club for Growth recently began an ad campaign targeting Governor Jim Doyle’s proposed increases to auto insurance rates which would create “bigger payouts for trial lawyers.” According to the 30-second ad, this proposal will increase rates by more than $300 a year and if drivers become involved in a car accident, they could be “forced to pay 100 percent of a lawsuit, even if you’re barely at fault.” The ad then suggests Doyle created this plan because of contributions made by trial lawyers to his campaign. These ads direct the viewer to contact state Senator Jim Sullivan and state Representatives Jim Soletski and Ted Zigmunt and tell them “to put the brakes on Doyle’s rate hikes.”

 

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   Key Political Campaigns In Detail                            

 

 

United States Senate

Sponsors: Friends of Chris Dodd; Kansans for Tiahrt

Summary: Chris Dodd has gotten a jump start on campaigning by releasing four new ads in June. Three of the ads focus on Dodd’s work with credit card reform, and his efforts to protect consumers. In one ad, President Barack Obama gives a “shout-out” to Dodd, calling him a “relentless fighter”, and noting, because of Dodd credit card companies cannot raise your rates whenever they feel like it, rip off consumers with hidden fees or give your child a credit card without your permission. The president is not the only politician endorsing Dodd – Senator Edward Kennedy sited his own life long plight to achieve healthcare reform, and referred to Dodd as his “closest ally in this fight” to provide families with affordable and accessible health coverage. In Kansas, Todd Tiahrt’s campaign also released an ad. The ad denounces President Barack Obama and Speaker Nancy Pelosi for selling America a bill of goods, a so-called stimulus plan. The ad explains, “Since then, more homes are in foreclosure, more than 2,000,000 jobs have been lost and the economy is hurting.” The ad goes on to tout Tiahrt for speaking out against the bailouts and stimulus from the start, and fighting to stop them.

 

Governor

Sponsors: Lonegan for Governor, Inc.; Chris Christie for Governor, Inc.; Republican Governors Association; Deeds for Virginia; Common Sense Virginia; Meg Whitman for Governor 2010 Exploratory Committee

Summary: On the first day of June, Steve Lonegan’s campaign released two new ads in an attempt to drive voters to the polls for the New Jersey primary election, but his efforts proved futile, as Chris Christie secured the GOP nomination on June 2nd. Christie, who released ads focusing on New Jersey’s “out-of-control taxes and runaway spending”, has not been shy about denouncing New Jersey Governor John Corzine in his television spots. Christie’s ads criticize the Democratic Governor for having spent over $100 million over the past decade to get elected, and attacking everyone in his path to do so. One ad explains, “Spend enough on negative ads to get elected and maybe we’ll ignore the governor’s record of high taxes, tremendous debt and failed leadership.” Christie’s ads emphasize how if elected, Christie will rein in spending and cut taxes in a very short period of time. Two 15-second commercials began running in the third week of June as part of the Republican Governors Association’s general-election campaign against John Corzine. The ads both state, “Corzine: Watch what he does, not what he says.” And explain how Corzine’s words do not always follow with his actions – Corzine promised to bring jobs to New Jersey, but unemployment is up 73 percent and New Jersey’s business climate is among the worst in the nation, one ad notes. In another ad, the group focuses on Corzine’s record on taxes, explaining, Corzine said he would not raise taxes, but in his first budget he pushed for a 16 percent sales tax hike, and now wants to eliminate middle class property tax rebates.

 

In Virginia, State Senator Creigh Deeds was able to beat financially secure candidate Terry McAuliffe to become the Democratic Party’s gubernatorial nomination. Deeds released three new ads in June highlighting his Washington Post endorsement, and stating if elected, he will continue the Warner/Kane tradition, improve education, protect seniors and children and instill an economic recovery plan with a focus on middle class families and education. Common Sense Virginia, a group associated with the Democratic Governors Association, released ads criticizing McDonnell’s record on taxes and job creation. One ad references an ad McDonnell ran recently: “Bob McDonnell’s running ads claiming he’d be a jobs governor. Oh, really?” The announcer then describes how McDonnell fought against accepting federal unemployment funds and did not support benefits for unemployed workers. “Bob McDonnell, a jobs governor?” the announcer concludes. “You’ve got to be kidding.” Although Common Sense Virginia’s ads may not have an immediate effect on uncontested Republican Bob McDonnell’s chances at the polls, the group is forcing him to spend money on the air to maintain a favorable image. McDonnell has already run several ads introducing himself and his family as well as describing his plan to promote the economy and create jobs. In the spot mentioned in Common Sense Virginia’s ad, McDonnell details his “secret to success in Virginia” by protecting free enterprise through keeping taxes and regulation to a minimum. McDonnell ends the ad by calling himself a “jobs governor, setting a bold vision, bringing people together and getting things done.”

 

In California, with almost a year until the state’s primary election, citizens are already seeing ads targeting the state’s gubernatorial race. Republican candidate Meg Whitman ran an Internet ad on FoxNews.com in preparation for the 2010 election. The former eBay CEO’s straightforward ad scans by several women and city buildings and stops with the text “Stand up for leadership” next to a smiling Whitman. With the state in the middle of a budget crisis and with two of the Republican candidates independently wealthy, Californians can expect to see a lot of political ad spending in 2010.

 

Mayor

Sponsors: Bloomberg for Mayor 2009

Summary: In New York City, Michael Bloomberg, who successfully campaigned for an amendment to New York City’s term limits law in 2008, to allow him to run for a third consecutive term in 2009, is continuing to air ads this month in his bid for re-election. Bloomberg’s ads tend to have a very upbeat tone, and focus on the improvements he has made to New York City and to people’s lives. In the five ads he released in June he was able to cover a broad range of topics – his success in fixing a failing education system; making New York City the safest big city in America; protecting women’s reproductive rights; fighting to end domestic violence and rape; leading a nationwide campaign to take guns off our streets, and not buckling to the NRA’s special interests; and creating jobs and helping small business owners grow during these trying economic times.

 

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Ads in this issue of The Grid first aired during 6/1/2009-6/30/2009.

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