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Welcome to the Grid.  Click the issue below to see what ads are airing. VOLUME SIX – ISSUE 2: May Primaries – April and May, 2010
Abortion	Fair Tax	Healthcare	U.S. Senate
Buy Local	Financial Reform	Immigration	U.S. Congress
Energy and Environment	Gun Control	Representative Democracy	Governor
By State 4	Alaska - Connecticut - Florida - Idaho - Kansas Massachusetts - Minnesota - New Hampshire - New York
By Level 4	Federal State Political
By Race 4	U.S. Senate U.S. House Governor
During April and May, Kantar Media/CMAG tracked thousands of new issue and political ad campaigns on topics from Gun Control to Financial Reform. Below are key ads from April and May.
Key Federal Issue Ads
Energy and Environment	The American Coalition for Clean Coal Electricity recently unveiled a spot touting the environmental benefits of clean coal.
Gun Control	Mayors Against Illegal Guns unveiled numerous ads in April targeting various Senators in an effort to close the gun show loopholes.
Healthcare	The healthcare bill already passed Congress, but groups like the American Hospital Association continue to spend money on the issue.
Financial Reform	Three groups are currently on the air with ads for and against financial reform.
Immigration	The Coalition for the Future American Worker recently released an ad highlighting unemployment in the United States. Even with unemployment skyrocketing, the government continues to bring 1.5 million foreign workers into the country each year to perform jobs American citizens could do.
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Key State Issue Ads
Alaska	Alaska Right to Life is on the air with a 60-second spot featuring multiple women discussing the problems they faced after having abortions.
Connecticut	The group Communication Workers of America is on the air with a 30-second spot urging Governor Rell to close corporate tax loopholes. The ad explains in tough economic times, Connecticut families continue to pay their taxes.
Florida	Education is a hot-button issue in Florida. Two groups are on the air with ads on the issue right now.
Idaho	The group Raise Your Hand Idaho recently unveiled a 30-second spot denouncing state legislators for cutting school funding when other options were available for budget cuts.
New Hampshire	Fix It Now NH is continuing their ad campaign in support of expanded gaming. The ads explain expanded gaming will enable more funding for social services, education and healthcare.
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Key Political Campaign Ads
United States Senate	The partisan playing field for the 2010 U.S. Senate election cycle is even with Democrats defending 18 seats, and the Republicans also defending 18 seats. Thus far, over $195 million has been spent on ads by candidates, parties and issue groups.
United States Congress	Thus far, over $70.6 million has been spent on ads for House races being aired by candidates, parties and issue groups this election cycle, over $7.6 million has been spent on House races in the past 30 days.
Governor	There are 37 governors’ races this year, and candidates are in high gear as they rush to release last minute ads in states with May primaries and early June primaries. Thus far, over $63.3 million has been spent on all 2010 gubernatorial races.
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Key Federal Issue Ads In Detail
Buy Local Sponsors: NBC Summary: Recently, NBC hit the airwaves with two new ads encouraging viewers to buy produce locally. The ads note that the average produce travels 1,500 miles in a dark truck to reach consumers, but it doesn’t have to. By buying locally, you will not only support local farmers, be introduced to region specific produce like the Candy Cane Beat, but also help the environment by eliminating the 1,500 miles in transportation most produce travels. Energy & Environment Sponsors: American Coalition for Clean Coal Electricity; Republicans for Environmental Protection; Vote Vets Action Fund Summary: The American Coalition for Clean Coal Electricity recently unveiled a spot touting the environmental benefits of clean coal. In the ad, a woman explains, “I had a lot of friends who were surprised when I said I was going to work for a coal company, because I am such an environmentalist. A lot of people do have a very outdated image of what coal mining is.” The woman explains, she and the miners she works with take pride in restoring mined land to what it was like pre-mining. She explains, coal workers are good people who want to do the right thing, and don’t want to leave a mess behind when their mining is finished, and mine restoration is an important part of the job. She concludes by noting, “We can utilize coal and keep a good supply of electricity that’s stable and low cost.” Republicans for Environmental Protection recently launched an ad explaining we need clean American power now. “The Chinese are kicking our butts in clean energy investment” and “The Europeans are taking our new energy jobs,” notes the ad. Meanwhile, “countries that hate us are getting rich selling us oil.” In Washington, the bickering continues. Republicans demand more drilling, but Democrats demand a limit on carbon pollution. The group explains, “we need clean American power – NOW!” Let’s do it all, exclaims the ad, by using more nuclear power, renewable energy, less imported oil, environmental safeguards, conventional energy sources, and cleaning up coal America can have environmental protection and power. Vote Vets Action Fund released a 60-second spot featuring Christopher Miller, a veteran and Purple Heart recipient. In the spot, Miller explains how dangerous weapons are being developed in oil rich Iran and ending up in the hands of America’s enemies. The ad notes, “Every time oil goes up a dollar, Iran gets another $1.5 billion to use against us. The connection between oil and the enemy could not be clearer.” By breaking our addiction to foreign oil, we can break that connection. The ad concludes by urging the passage of a clean energy climate plan, to cut our oil addiction in half, and protect our troops from the enemy. Fair Tax Sponsors: Americans for Fair Tax Summary: The group Americans for Fair Tax released a 60-second spot in April encouraging viewers to call 1-800-FAIR-TAX, and add their name to the official certified petition to be presented to Congress to pass the Fair Tax. Anyone who is sick and tired of the current tax system and wants to keep more of every dollar they earn is encouraged to sign the petition. The ad explains the Fair Tax Bill by noting, “Over $22 billion in research has gone into the Fair Tax Bill.” The Fair Tax Bill is endorsed by more than 80 prominent economists, including Nobel Prize winner Dr. Vernon Smith, because it will create a boom in the U.S. economy, the ad notes. The ad continues by explaining tens of thousands of Americans have already agreed that the Fair Tax is the best thing for our economy and our country. After urging viewers to sign the Fair Tax Petition one last time, the ad concludes, “The next American tax revolt starts here. Call now to sign the pledge.” Financial Reform Sponsors: AARP; Consumers for Competitive Choice; MoveOn.org Summary: The AARP recently unveiled a 30-second spot denouncing Big Banks. The ad is a catchy jingle where multiple singers sing a song with rhyming lyrics, as the lyrics flash on screen much like a sing-a-long children’s show. The rhythm to the song is very cheery and upbeat, and viewers might find themselves humming along through the ad. The first verse of the jingle opens with, “Oh Big Banks how you’ve used us. Mistreated and abused us. Mortgage lenders, too. We gave you our trust; then you went bust. Turned our taxes into bonuses, too. Wa-hoo!” As the song progresses images of Big Banks, CEO’s, and financial graphs are displayed on the screen. The song continues with, “Now you want to forget, we paid off your debt. You act like you’re free of blame. But, you’re profits; they grew; while you broke every rule. We’re tired of playing your game.” As the song moves forward images of executives lounging in hammocks on tropical beaches, yachts, and cash being counted are displayed on the screen. The ad concludes with an announcer explaining, “Stop the fat cats from putting your money at risk. Tell your Senators to pass financial reform now.” On the opposite side of the issue is Consumers for Competitive Choice, the group released a string of ads recently denouncing the bailouts of Wall Street, Big Banks, auto companies, and insurance companies. They were bailed out with taxpayer’s money, and Big Bank executives even got their huge bonuses back. There were no bailouts for small businesses or small investors, notes the ad. “Now, Congress is considering, so-called, financial reform that could lead to more Big Bank bailouts,” the group explains. These bailouts would be paid for with hidden taxes on individuals’ pensions and retirement accounts. Successful individuals and small businesses will be taxed, again, to pay for the mistakes of reckless Big Banks. The group explains the unelected bureaucrats who helped caused the financial crisis will control even more of our economy, if so-called financial reform passes. The ad states, “Washington doesn’t get it. Real reform should work for Main Street, not Wall Street. No more bailouts with our money.” In conclusion, the ad urges viewers to contact various Senators, and “urge them to vote against this phony “Financial Reform.” Support real reform. Stop, “Too Big to Fail.” MoveOn.org is denouncing Senator Mitch McConnell in a recent spot. The ad highlights how Senator McConnell talks a big game about fighting Wall Street corruption, but recently had a secret meeting with Wall Street bankers, where he asked them for more campaign contributions for the Republican party. The ad continues by explaining, after the meeting McConnell returned to Washington and tried to kill financial reform, “just like the bankers wanted him to.” The ad concludes by stating, “Saying one thing to the American public while holding secret meetings with Wall Street bankers. Senator McConnell, that makes you unfit to lead.” Gun Control Sponsors: Mayors Against Illegal Guns Summary: The group Mayors Against Illegal Guns unveiled numerous ads in April targeting various Senators. In one ad, the group explains in 1999, the Columbine school massacre killers acquired their guns through a gap in the law known as the gun show loophole. In 2008, Barack Obama and John McCain both supported closing the loophole, the ad continues. In the Senate, momentum is now building to close the gun show loophole. The ad concludes by urging viewers to contact their Senators, and urge them to sponsor the bill to close the loophole. In another ad released by the group, the gun show loophole is explained in more detail – specifically that in Ohio and many other states no background check is required to purchase a hand gun from a gun show. However, Pennsylvania does require background checks on firearm purchases at gun shows, and hundreds of guns are bought out-of-state by criminals who could not pass the background check required under Pennsylvania law. These guns, purchased in neighboring states, are being used to commit violent crimes across Pennsylvania, the ad explains. The spot concludes by urging viewers to tell Senators Specter and Casey to protect our families by closing the gun show loophole everywhere. Healthcare Sponsors: American Hospital Association; Blue Cross Blue Shield Summary: The healthcare bill already passed Congress, but groups like the American Hospital Association continue to spend money on the issue. The American Hospital Association recently launched an ad campaign targeting numerous members of Congress and thanking them for voting yes on the healthcare bill. The ad, featuring the voices of various individuals, thanks the legislators for voting to cover people despite pre-existing conditions, small businesses, families, and enabling 32 million people to finally be able to afford health coverage. The ad concludes, “Thank you, Congressman, for giving Americans access to quality health coverage we can count on.” Blue Cross Blue Shield is on the air with ads in Illinois, New Mexico, Texas, Nebraska, and Michigan – in some ads the group explains they care about helping individuals and providing coverage for patients, and Blue Cross Blue Shield is member owned. Because of this the group pledges to answer to you, not Wall Street. In an ad airing in Michigan, the group touts that no Blue Cross Blue Shield of Michigan patient will ever be denied coverage for a pre-existing condition. Immigration Sponsors: Coalition for the Future American Worker Summary: The Coalition for the Future American Worker recently released an ad highlighting unemployment in the United States. With nearly 15 million Americans out of work, and people losing their jobs daily – including high-tech workers, construction and autoworkers, and engineers – the government continues to bring in 1.5 million foreign workers each year to take American jobs. The ad urges viewers to visit the group’s website, AmericanWorker.org, and cautions viewers, “Could your job be next?” Representative Democracy Sponsors: U.S. Department of Education Summary: The U.S. Department of Education recently unveiled a spot to reinvigorate and educate Americans on the critical relationship between government and the people it serves. In the ad, a middle school aged girl explains she and her brother fight a lot more than politicians in Washington do, but she and her brother are always happiest when they reach compromises. Elected officials debate important issues everyday, and sometimes they argue, but in the end they compromise. It takes a little give and take to find common ground, the girl explains in the ad, and it is okay to argue, as long as you are willing to compromise. The ad concludes with an announcer saying, “Learn more about how compromise works by logging on to RepresentativeDemocracy.org.” To Top
Key State Ads In Detail
Alaska Sponsors: Alaska Right to Life Summary: Alaska Right to Life is on the air with a 60-second spot featuring multiple women discussing the problems they faced after having abortions. Some women felt pressured into abortions, while others viewed it as their only option. All of the women featured in the ad felt negative implications after having abortions – from physical problems to lack of self worth and depression – the women feel they are haunted by their decisions to have abortions. Some women became suicidal after abortions, while others cried any time they saw babies, another woman states she was unable to bond with the child she later had, one woman tried to numb the emotional pain with alcohol, another woman had trouble conceiving again, and others suffered relationship problems after the abortions, the ad details. The women in the ad explain, “You see, abortion didn’t solve our problems, it just created different ones.” Many women suffer after having abortions, and regret their choice. The ad concludes by urging women who regret having abortions to contact the group to find help and support. Connecticut Sponsors: Communication Workers of America Summary: The group Communication Workers of America is on the air with a 30-second spot urging Governor Rell to close corporate tax loopholes. The ad explains in tough economic times, Connecticut families continue to pay their taxes. However, “big corporations like AT&T are playing a shell game, quietly sending millions of dollars out-of-state to avoid taxes.” For Connecticut families and businesses that pay their fair share in taxes this means their taxes go up. The big corporations win, while taxpayers lose, notes the ad. The spot concludes by urging viewers to tell Governor Rell to close these corporate tax loopholes, and stop the shell game. Florida Sponsors: Florida Chamber of Commerce; Florida Education Association Summary: The Florida Chamber of Commerce is on the air supporting legislators that are pushing to increase salaries for Florida’s best teachers, create incentives for math and science, and help children that have been ignored for too long. The ad notes, “too many good teachers can no longer afford to teach, and Florida children pay the price.” Classroom Florida thanks these leaders who are working to help Florida children, notes the ad. The spot continues to explain other states already understand the importance of education funding, and classroom success. Future jobs are created in the classroom, concludes the ad. The Florida Education Association is airing an ad thanking Governor Crist for making the right call. Governor Crist’s veto saved Florida schools, the ad explains. The spot concludes by thanking Governor Crist one more time for helping education in Florida. Idaho Sponsors: Raise Your Hand Idaho Summary: The group Raise Your Hand Idaho recently unveiled a 30-second spot denouncing state legislators for cutting school funding when other options were available for budget cuts. Investing in public schools is critical to Idaho’s future, because education prepares children to compete in a worldwide economy, the ad explains. The ad concludes by urging viewers to “use your voice to protect our children, our schools, and Idaho’s future.” Kansas Sponsors: Americans for Prosperity Summary: With hard economic times, states are being forced to cut budgets across the country, and many legislators are getting a lot of flack for cutting school funding. However, in Kansas Americans for Prosperity is on the air with a new ad denouncing groups who support higher education funding, because in Americans for Prosperity’s view, enough is already being spent. In the spot, a line graph is being drawn on a chalk board. The announcer explains, “Let’s see, in 2003, Kansas spent $2.2 billion on education. The next year we spend more, and the year after that we spent more.” The announcer continues by explaining each year more is spent on education than the year before. Finally, the announcer notes, “And last year, we spent about $3.25 billion on Kansas kids education. More than $12,000 per student when you count all forms of aid.” At the end of the ad, the line graph is nearly complete with dots drawn for each year’s spending, and the ad notes, “So when they tell us we’re not spending enough on education… maybe they’re not connecting the dots.” Americans for Prosperity also released a second ad in Kansas denouncing the rapid growth of government spending in relation to tax receipts. The ad notes, “Since 2002, tax receipts in Kansas have increased almost $1.5 billion, that’s 32 percent. And in typical fashion, as tax receipts have grown, so has state spending.” However, the economy slowed down in 2008 and tax receipts slowed too. But, state spending did not… it kept right on growing, the ad explains. The spot concludes by explaining, now Kansas has a budget shortfall, and is being told it’s because citizens aren’t paying enough taxes, but taxes aren’t the problem, spending is. Massachusetts Sponsors: Restaurant Rejuvenation Act Now Summary: The Restaurant Rejuvenation Act Now is urging Massachusetts legislators to pass the Restaurant Rejuvenation Act, which will allow restaurants to begin serving alcohol at 10am instead of noon on Sunday. By doing this, citizens and tourists will have a more convenient dining experience, there will be more profits for restaurant owners and their employees, and this will result in more tax revenue for the state, cities, and towns. The ad concludes, “Pass the Restaurant Rejuvenation Act now. Let’s make Massachusetts the brunch capital of the world.” Minnesota Sponsors: AFSCME Council 5 Summary: In April, AFSME Council 5 unveiled an ad urging state legislators to tax the rich. The ad asks viewers to “Picture this: more layoffs, seniors losing meals-on-wheels, veterans losing healthcare, students hurt by crowded classrooms, locked libraries, and our neighborhoods less safe.” The spot urges viewers to contact their state legislators and tell them to protect these vital services during tough economic times, and tell legislators to tax the richest men whose tax breaks cost Minnesota $1 billion each year. “You pay your taxes; it’s time the rich paid their fair share. It’s the fastest way to invest in a better future for everyone,” concludes the ad. The spot also encourages viewers to visit the microsite TaxTheRichest.com. New Hampshire Sponsors: Fix It Now NH Summary: Recently, Fix It Now NH continued with their ad campaign in support of expanded gaming. The ads explain expanded gaming will enable more funding for social services, education and healthcare. Gaming will also create jobs, and boost the economy and tourism industry. In one ad, the group notes 72 percent of New Hampshire residents want gaming. The neighboring state of Massachusetts is not waiting to bring gaming to the state, and New Hampshire should not wait either, the ad notes. New York Sponsors: American Beverage Association; Education Reform Now Summary: As childhood obesity and nutrition becomes the new spinoff of healthcare, Governor Paterson wants to add a tax to high calorie beverages like soft drinks and juices. The American Beverage Association is not at all pleased with this proposed tax, and is on the air with a 30-second spot denouncing Governor Paterson for supporting it. In the spot, a shopping basket is seen being filled with various beverages – soft drinks, sports drinks, and fruit juices. Meanwhile, an announcer explains just how high these taxes are, and how they would hurt New York consumers in tough economic times noting, “This [shopping] basket could cost you $8 more in new taxes.” The ad explains the tax is not just pennies, but serious money that will affect all grocery customers, and New York does not need billions of dollars in new taxes. Viewers are urged to visit the microsite NoBeverageTax.com to see how much the proposed Paterson tax would cost families. The spot concludes, “Albany needs to leave our grocery budgets alone.” The group Education Reform Now is on the air with a spot explaining, “It’s never too late to right a wrong.” The ad details how the Teacher’s Union stood in the way of common sense education reform, resulting in public schools losing $700 million from the Obama administration. The ad notes that money could have been used to stop devastating budget cuts. The ad continues by explaining, “Albany can still get the money from Washington by raising the cap on Charter Public Schools and demanding greater accountability from teachers in the classroom.” There is still time for Albany to do what’s right, and there are 700 million reasons why they should, the ad concludes. To Top
Key Political Campaign Ads In Detail
United States Senate Summary: The partisan playing field for the 2010 U.S. Senate election cycle is even with Democrats defending 18 seats, and the Republicans also defending 18 seats. Thus far, over $195 million has been spent on ads by candidates, parties and issue groups during this election cycle (including spending during the Massachusetts special election), nearly $16 million of which has been spent in the last 30 days. In states with May and June primaries spending is rapidly increasing each day, as candidates gear up for primaries. There are eight states holding May primaries for U.S. Senate races this year – Arkansas, Idaho, Indiana, Kentucky, North Carolina, Ohio, Oregon, and Pennsylvania. Below is an in-depth look at campaigns in states where ads are being aired – please note, all spending figures in this issue of The Grid are as of May 1, 2010. Arkansas Sponsors: AFSCME; Arkansans for Change; Communication Workers of America; Baker for U.S. Senate, 2010; John Boozman for Arkansas; Bill Halter for Senate; Friends of Blanche Lincoln; U.S. Chamber of Commerce Summary: In Arkansas, with a primary scheduled for May 18, 2010, over $4.3 million has been spent by candidates, parties and issue groups with ads airing a combined total of 13,446 times, as of May 1, 2010. AFSCME has released two ads denouncing Senator Blanche Lincoln for siding with Big Business, Big Oil, and insurance companies. The ads denounce Lincoln for voting for Bush’s tax cuts for the richest one percent, supporting the Wall Street bailouts, and siding with the credit card companies over Arkansans. With the economy still in jeopardy, and unemployment rates still high, the group criticizes Lincoln for voting to ship jobs overseas, and voting to drive healthcare costs up. In one ad the group explains, “While she spent her days listening to lobbyists, Arkansas families paid the price: jobs lost, home foreclosed.” AFSCME has spent over $253,000 in the last 30 days on ads in this race. Arkansans for Change is also on the air with ads in this race. The group has released numerous ads at a cost of over $823,000 thus far. In the ads, the group denounces Senator Lincoln. In one spot, a mother of a child with a rare kidney disorder speaks of her interactions with Senator Lincoln, and how Lincoln said she supported reform, but refused to take on the big insurance companies. In other spots, the group denounces Lincoln for supporting job-killing trade deals, siding with Wall Street, helping credit card companies shred consumer protection, and siding with George W. Bush to give tax breaks to wealthy millionaires and oil companies. The Communication Workers of America also released an ad criticizing Senator Lincoln for supporting bad trade deals for 15 years, which killed jobs in Arkansas and shipped jobs overseas. In the spot, the group says Lincoln took millions from special interests and lobbyists. The group has spent over $230,000 airing this ad. In a strange twist, the U.S. Chamber of Commerce released an ad praising Blanche Lincoln for helping change unfair tax laws to help small businesses and small farms, calling her an independent leader. Normally, the U.S. Chamber of Commerce endorses Republican candidates, but they did not shy away from reaching across the aisle to thank Senator Lincoln for delivering tax cuts for small businesses and family farms, and creating bonus incentives for companies that research and manufacture their products in the United States. The group has spent approximately $33,000 airing this ad. Republican Gilbert Baker has released two ads thus far in this race. In his ads he criticizes Washington, and discusses his plan to stand up to President Obama, if elected. Baker has spent approximately $68,000 in his bid to get elected. Republican John Boozman has released two ads thus far at a cost of approximately $150,000. In his ads, Boozman touts his voting record in Congress, including voting against “Obama’s healthcare takeover”, the importance of reducing government spending, and his success in creating Arkansas jobs. Democrat Bill Halter, viewed as Blanche Lincoln’s biggest rival, has spent approximately $1.8 million thus far. In the last 30 days, Halter has shelled out over $640,000 in his bid for election. In his ads, Halter focuses on his plans to create jobs in Arkansas, and fight tax breaks that ship Arkansas jobs overseas. He also emphasizes how job creation will fix the economy, by providing loans for small businesses. Halter plans to improve education by building on the scholarship lottery so any student with a GPA of 2.5 or more can go to college in Arkansas tuition free. Incumbent Senator Blanche Lincoln has spent approximately $1.4 million in her bid to get re-elected thus far. In the past 30 days, Lincoln has shelled out over $870,000 on ads. In her ads, Halter focuses on the need to create more jobs, her voting record in the Senate, her work as Chairman of the Agriculture Committee, and at times, denounces her opponent Bill Halter. Indiana Sponsors: Hoosiers for Stutzman; Dan Coats for Indiana Summary: In Indiana, with a primary scheduled for May 4, 2010, over $379,000 has been spent thus far on this election, with ads airing a combined total of over 900 times. Republican former U.S. Senator Dan Coats has spent approximately $197,000 thus far, and released two new ads. In his ads, Coats discusses why he has decided to come out of retirement and seek public office, once again. He feels as though our country is headed in the wrong direction, and wants to stand up to create jobs, reduce government spending, and repeal healthcare. He touts his work in the Senate fighting for lower taxes, less government spending, and standing up for the right to life, and the Second Amendment. Republican Marlin Stutzman has also unveiled three ads this election cycle (one in November, and two in April). In one ad, Stutzman states he has never had an address in Washington, DC (unlike his opponents Dan Coats and John Hostettler), and is a fourth-generation farmer. Stutzman says he will fight for conservative values, fight against an ever growing government, and deliver tax relief. He states that he is endorsed by Indiana Right To Life, in the ad, and calls himself a Constitutional Conservative. Stutzman spent over $182,000 in his bid to get elected. Update: Dan Coats advanced forward in his comeback in Indiana, where he trumped Marlin Stutzman for the Republican nomination. Kentucky Sponsors: Conway for Senate; Friends of Trey Grayson; Friends of Mongiardo; Rand Paul for U.S. Senate; Maurice Sweeney for United States Senate Summary: Kentucky has a primary scheduled for May 18, 2010, and already approximately $2.2 million has been spent on ads airing a combined total of nearly 9,000 times. On the Democrat side, Jack Conway is leading in spending; thus far, he has spent approximately $683,000 on ads. In his spots, Conway notes that he is anti-Cap and Trade, and has successfully worked to keep Kentucky utility rates among the lowest in the country. In other ads, Conway states we need a top-to-bottom review of trade deals, and emphasizes his plans to create jobs in Kentucky. Jack Conway has not shied away from denouncing his opponent, Dan Mongiardo, in his ads. Democrat Dan Mongiardo has forked over approximately $259,000 thus far on ads. In his spots, Mongiardo touts his accomplishments like creating a free health clinic, and notes that he is a proud NRA member. If elected, Mongiardo wants to take back Wall Street bailout money to reduce the deficit, create jobs, develop clean coal, and stop Cap and Trade, because it will raise electric rates and cost jobs. At times, Mongiardo denounces his opponent in ads. Democrat Maurice Sweeney also recently unveiled an ad. On the Republican side, Rand Paul has spent approximately $662,000 dollars in his bid to secure the nomination. In his spots, Paul focuses on the need to balance the budget, and reduce government spending. In his ads, Rand Paul is endorsed by Senator Jim Bunning (who is retiring this year), and Sarah Palin, both calling him a true conservative, and touting Paul’s abilities to fix Washington. At times, Paul denounces his opponent, Trey Grayson, for receiving campaign funds from lobbyists who supported the bailouts. Republican Trey Grayson has spent approximately $590,000 in his bid to get elected. In his ads, Grayson frequently denounces Rand Paul, for having “strange ideas”. Many of Grayson’s ads elaborate on various “strange ideas” from national security to Social Security. North Carolina Sponsors: The Richard Burr Committee; The Elaine Marshall Committee; Cunningham for U.S. Senate; Burks for Senate Committee Summary: The primary in North Carolina is scheduled for May 4, 2010, and already approximately $640,000 has been spent on ads airing a combined total of 2,390 times. On the Democratic side, Cal Cunningham has led on spending; thus far he has spent approximately $458,000 in his bid to get elected. In his ads, Cunningham focuses on his plan to work with President Obama to create jobs, giving tax credits to companies that create jobs in the United States, creating clean energy business zones, and investing in education. Occasionally, Cunningham denounces Republican Richard Burr. Democrat Elaine Marshall has spent approximately 64,000 so far on one ad. In her ad, Marshall focuses on her accomplishments standing up to insurance companies that deny health coverage to their patients, standing up to banks that prey on the elderly. “Elaine Marshall is the only Democrat for Senate with the experience and guts clean up the mess in Washington,” an ad states. On the Republican side, incumbent Senator Richard Burr has spent approximately $116,400 on one ad in his bid for re-election. In his one ad, Burr relies on people who he’s had the privilege of helping to demonstrate the kind of leader he is, included in the individuals endorsing Burr are veterans who praise his efforts in fighting for veterans rights and benefits. Republican Eddie Burks has also released ads at a cost of approximately $2,000. Update: Senator Richard Burr easily won the Republican nomination, and on the Democrat side, Secretary of State Elaine Marshall and Cal Cunningham, a former state lawmaker and an Iraq veteran, will face off in a June 22^nd runoff for the Democratic nomination. Ohio Sponsors: Fisher for Ohio; Tom Ganley for Senate Summary: In Ohio, with a primary scheduled for May 4, 2010 approximately $784,000 has been spent thus far on ads airing a combined total of 1,590 times. Democrat Lee Fisher has spent approximately $480,000 on ads. In his spots, Fisher focuses on his plan to “hold Wall Street accountable, expand loans for small businesses, end tax breaks for companies that export jobs, and give tax cuts to those creating jobs here.” Fisher refers to tax breaks for companies that ship jobs overseas as a “betrayal of American values” in one ad. Fisher continuously emphasizes the need to create good Ohio jobs, and another way of doing this will be to create clean energy jobs that cannot be outsourced. Back in January, Tom Ganley released one ad in his bid for Senate, but later switched over to run for Congress in Ohio’s 13^th District. In his bid for Senate, Ganley spent just under $305,000. Update: Lee Fisher secured the Democratic nomination over opponent Jennifer Brunner. Pennsylvania Sponsors: Citizens for Arlen Specter; Democratic Senatorial Campaign Committee; Sestak for Senate; National Right to Work Committee Summary: Pennsylvania has a primary scheduled for May 18, 2010, and already nearly $3 million has been spent on ads airing a combined total over 6,000 times. Democratic Senator Arlen Specter has released numerous ads touting his efforts to create jobs, end tax breaks for companies that ship jobs overseas, and plans to improve the economy. In one spot, steel workers from the Bethlehem Steel plant speak of how they lost their pensions when the company went “belly-up,” but Senator Specter stepped in and saved their pensions. In another spot, the CEO of Northeast Building Products praises Specter for helping his company grow and expand in tough economic times with tax credits and incentives for businesses. In some ads, Specter denounces his opponent, Joe Sestak, for missing votes in Congress, and being “relieved of duty from the Navy for creating a poor command climate.” Arlen Specter has spent approximately $1.7 million on ads, thus far. The Democratic Senatorial Campaign Committee hopped on board, and sponsored two variations of Specter’s ad featuring Bethlehem Steel Workers. Democrat Joe Sestak has also been busy airing ads. Thus far, Sestak has spent approximately $1.23 million on ads. In his spots, Sestak highlights his service in the Navy, “Sestak served in the Navy for 31 years and became a three-star Admiral,” an ad explains; “Sestak commanded an aircraft carrier battle group in Afghanistan, and served in President Clinton’s White House,” states one ad. Sestak explains he initially ran for Congress when his daughter was diagnosed with a brain tumor (she made a full recovery), and his healthcare through the Navy was great, but he wanted to ensure all Americans have access to the same coverage. The National Right to Work Committee recently unveiled a spot criticizing Senator Arlen Specter for waffling. First, Specter “was for Big Labor’s Card Check power grab. Then he was against it,” notes the ad. “Now, Specter is hinting that he plans to throw all Pennsylvania workers under the bus by voting for the Union Boss’s Card Check forced unionism bill.” The spot continues by explaining Specter has a hard time deciding which side he wants to stand with, but unlike his party switching, this is not a political game… people’s jobs are at stake. The ad concludes by urging viewers to contact Specter, and tell him to vote no on the bill. United States Congress Summary: All of the seats in the U.S. House of Representatives are up for re-election in 2010. Currently, the Democrats hold a firm grasp on the House, but historically the party that wins the White House loses seats in the following midterm elections. Thus far, over $70.6 million has been spent on ads for House races being aired by candidates, parties and issue groups this election cycle, over $7.6 million has been spent on House races in the past 30 days. There are ten states holding May primaries for the U.S. House of Representatives races this year – Arkansas, Idaho, Indiana, Kentucky, Nebraska, North Carolina, Ohio, Oregon, Pennsylvania, and West Virginia. Below is an in-depth look at campaigns in states where ads are being aired – please note, all spending figures are as of May 1, 2010. Arkansas Sponsors: Robbie Wills for Congress; Boling for Congress; Elliot for Congress; Tim Griffin for Congress; Gunner Delay for Congress; Kurt Maddox for Congress; Matayo Election Committee; Womack for Congress Committee Summary: In Arkansas, with a primary scheduled for May 18, 2010, approximately $250,000 has been spent thus far on races in AR-02 and AR-03. In AR-02, approximately $197,000 has been spent thus far. This is an open seat, as Congressman Snyder is retiring. Democrat Robbie Wills, is leading in spending having forked over approximately $119,000 so far. In his ads, Wills explains how he was never given anything growing up, and had to work for everything. As Speaker of the House, Wills has created jobs, and worked to cut the food tax. Democrat David Boling has also released ads in this race at a cost of approximately $45,000. As Congressman Snyder’s Chief of Staff, Boling helped bring investments and jobs to Arkansas, worked to protect Social Security and Medicare, and ensured veterans receive the benefits they have earned. If elected, Boling plans to continue to create jobs. Democrat Joyce Elliot has also released an ad at a cost of approximately $7,000. On the Republican side, former U.S. Attorney Tim Griffin, has released one ad, as well. Griffin has spent approximately $26,310 on his ad thus far. In his spot, Griffin’s service as a soldier is highlighted. Towards the end of the ad, Griffin explains, “Nancy Pelosi is spinning us into bankruptcy. We have to stop her now, in this election.” In AR-03, approximately $53,000 has been spent so far. This seat is an open seat, as Congressman Boozman is running for U.S. Senate. Republican Kurt Maddox is leading the way on spending, having spent approximately $17,500. In his ad, Maddox emphasizes that now is the time for the people to rise up and reclaim our government. Republican Steve Womack is close behind having spent approximately $14,300. If elected, Womack will fight for conservative values like balanced budgets, job creation, traditional marriage, and the right to life, explains an ad. Republican Doug Matayo has spent approximately $11,046. In one ad, Mike Huckabee endorses Matayo for his plan to create jobs, reduce government spending, and cut taxes. Republican Gunner Delay has spent around $10,000. Delay appeals to the familiar side of voters, by displaying family photos in a spot, and introducing his family to voters. Idaho Sponsors: Vaughn Ward for Congress Summary: In Idaho, with a primary scheduled for May 26, 2010, approximately $42,400 has been spent thus far in a race in ID-01. In ID-01, Republican Vaughn Ward is the only candidate airing ads in the state of Idaho, thus far. Ward has spent approximately $42,400 on ads. In his spots, Ward focuses on the importance of reducing government spending, because “passing the debt onto our children is simply wrong.” Indiana Sponsors: Jack Jordan Committee; Dickman for Congress Committee; Bob Thomas for Indiana Committee; Souder for Congress, Inc.; Hoosiers for Rokita; Hershman for Congress; Mike Young for Congress; American Future Fund; Dan Burton for Congress Committee; McGoff for Congress Committee; Luke Messer for Congress; Bucshon for Congress Committee; Friends of John Lee Smith; Friends of Todd Young Summary: In Indiana, with a primary scheduled for May 4, 2010, approximately $1.54 million has been spent on races in IN-02, IN-03, IN-04, IN-05, IN-08, and IN-09. In IN-02, Republican Jack Jordan shelled out approximately $41,000 on four ads. In his spots he focuses on reducing government spending, and highlights his opponents’ connections with lobbyists and special interests. Update: Jackie Walorski secured the Republican nomination, and Representative Joe Donnelly easily clinched the Democratic nomination. In IN-03, approximately $437,000 has been spent by candidates airing ads. Republican Bob Thomas led the spending, shelling out over $360,000. Incumbent Republican Mark Souder spent nearly $72,000 on ads. In his spots, Souder discusses the need to rein in government spending, so our children will not be plagued with debt, create jobs, and the importance of family values. Greg Dickman contributed approximately $5,000 in his bid for the Republican nomination. Update: Mark Souder secured the Republican nomination, and Tom Hayhurst is the Democratic nominee. In IN-04, over $300,000 has been spent by candidates airing ads. This is an open seat, as Representative Buyer is retiring. On the Republican side, Secretary of State Todd Rokita has spent approximately $244,000 on ads. In his spots, Rokita highlights how “Washington liberals are bankrupting our nation and threatening our children’s future.” Republican Mike Young has spent approximately $32,000 on ads, and Republican Brandt Hershman has also spent around $32,000 airing spots. Update: Todd Rokita’s spending paid off as he secured the Republican nomination. On the Democratic side, David Sanders will be on the ballot in November. In IN-05, over $572,000 has been spent by candidates and issue groups airing ads in their efforts to win the nominations. The American Future Fund has spent over $122,000 airings ads targeting Representative Dan Burton. In the spots, the group praises Burton for “Cracking liberal eggs” and standing up for jobs and taxpayers. Republican Dan Burton has spent over $242,000 airing ads. In his spots, Burton focuses on the importance of reducing government spending, creating jobs, and stopping the liberal agenda and wasteful programs in Washington. Republican Luke Messer has spent approximately $160,000 airing ads. In one spot, Messer denounces Dan Burton by explaining, “28 years ago, Ronald Reagan was president, this [image of a cassette player] was a high-tech radio, and a Blackberry was just a fruit. 28 years ago, Dan Burton first went to Congress. It’s time for someone new,” notes the ad. Republican Dan Burton has held the Indiana’s 5^th District seat in Congress for more than two decades. Now, he’s being compared to an appendix in Republican Dr. John McGoff’s recent ad. McGoff is on the air with a comedic ad that pits Burton against the appendix to see which does more. A bobble-headed Burton is shown with his golf clubs next to an animated appendix donning a fedora. “Dan can be found in Congress where he doesn’t do much,” the announcer says. The appendix also doesn’t do much. The announcer continues, “As a matter of fact, nobody’s really sure what the appendix does… Just like Dan.” As the appendix and Burton smile and wave at the camera the announcer states the appendix wins and then concludes: “If your appendix goes bad, it has to be removed. Sort of like a certain congressman…” McGoff has spent approximately $14,600 on ads thus far. Republican Mike Murphy has spent approximately $32,000 on ads thus far. Update: Representative Dan Burton secured a win in the Republican primary, and Tim Crawford clinched the Democratic nomination. In IN-08, approximately $42,000 has been spent thus far. This is an open seat, as Representative Ellsworth is running for Senate. Republican Larry Bucshon has spent around $30,000 airing ads, thus far. In his spots, Bucshon focuses on the massive spending, debt, deficits, and unemployment this nation is saddled with. John Lee Smith has spent over $11,000 on an ad highlighting the need for job creation and less government spending. Update: Republican Larry Bucshon secured the Republican nomination, and Trent VanHaaften is the Democratic nominee. In IN-09, approximately $108,000 has been spent thus far on ads. Todd Young is the only candidate airing ads, thus far. Young has spent approximately $108,000 releasing two ads. In the spots Young denounces his opponent Mike Sodrel, and discusses the need to stop the runaway spending and bailouts in Washington. Update: Representative Baron Hill won the Democratic nomination, and Republican Todd Young secured the Republican nomination. Kentucky Sponsors: Andy Barr for Congress; Pendergrass for Congress Summary: In Kentucky candidates have spent approximately $30,000 thus far in ads, all airing in the 6^th District. The Kentucky primary is scheduled for May 18, 2010. In KY-06, Republican Andy Barr is releasing ads denouncing career politicians in Washington for bankrupting our country. Barr has spent approximately $29,000 thus far in his bid for the Republican nomination. George Pendergrass is also airing ads. In his spots, Pendergrass explains as a small business owner and taxpayer, he is tired of representatives not listening to the taxpayers. His ad also notes how he is frustrated with big government, more taxes, special interests, lobbyists, deal making, and pork bills. This has been a very low-budget ad buy, thus far less than $100 has been spent airing the spot. North Carolina Sponsors: Walter Jones Committee; Committee to Elect Jeff Phillips; Yow for Congress; Tim D’Annunzio for Congress; Harold Johnson for Congress; Families and Friends for Vance; Committee to Elect Jeff Miller; Eichenbaum for Congress Summary: In North Carolina, the primary is scheduled for May 4, 2010, and already over $171,000 has been spent on ads being aired in five districts. In NC-03, just over $800 has been spent on ads, thus far by Republican Representative Walter Jones. In his ads, the incumbent touts his work on a bill to get veterans the recognition they deserve, in his latest spot. Update: Representative Walter Jones secured the Republican nomination, and Democrat Johnn Rouse secured the Democratic nomination. In NC-06, over $2,000 has been spent on ads so far. William “Billy” Yow has spent approximately $1,700 on ads so far. In his spots Yow, a Republican, voices his concerns with the $12.5 trillion debt, $900 billion in bailouts, and the 11-14 percent unemployment rate. Jeff Phillips has spent approximately $300 on ads. In his spots, the Republican touts his financial experiences, and highlights the importance of decreasing the unemployment rates in North Carolina. Small businesses are the backbone to America, Phillips explains, and small businesses should be given tax credits for job creation. Update: Representative Howard Coble secured the Republican nomination, and Gregory Turner is the Democratic nominee. In NC-08, approximately $95,000 has been spent, thus far. Republican Tim D’Annunzio has spent around $62,000 thus far. D’Annunzio highlights his Christian and family values in one spot, and denounces Representative Larry Kissell for “talking jobs while his actions are government takeovers and splurged spending.” D’Annunzio wants to reverse the 25,000 jobs North Carolina has lost under Kissell, reduce government, and cut spending, his ads explain. In another spot, D’Annunzio denounces his Republican opponent Harold Johnson, “whose only qualification is that [he’s] learned to read a TelePrompter.” Republican Harold Johnson has spent approximately $33,000 airing one ad, thus far. In one biographical spot, Johnson introduces himself to voters as a local sportscaster. In the spot Johnson goes on to denounce Washington and liberals like Nancy Pelosi for going on a “liberal spending spree.” If elected, Johnson plans on cutting spending and reducing the size of government, the ad notes. Update: Representative Larry Kissell secured the Democratic nomination, and Tim D’annunzio’s spending paid off, as he is the Republican nominee. In NC-10, just under $29,000 has been spent on ads so far by Republican Vance Patterson, the only candidate currently airing ads. In his spots, Patterson focuses on his family values, creating jobs, and the political gauntlet that keeps candidates from running. Patterson explains the political gauntlet as keeping good candidates out of office, because potential candidates fear exposing their family to half truths and lies. Patterson goes into details of the skeleton in his closet, three speeding tickets. He is an upstanding citizen, who lives life by following the Ten Commandments, has paid all his taxes, and filed all his forms. In a day and age where negative ads are the norm, this ad shines light on the concerns many potential candidates have about running. “The gauntlet is depriving the country of some of the best leaders we need, and it has to stop,” Patterson concludes the spot. Update: Jeff Gregory secured the Democratic nomination, and Representative Patrick McHenry secured the Republican nomination. In NC-11, approximately $45,000 has been spent on ads so far. Republican Greg Newman released three ads at the end of March focusing on his conservative values and the need to create jobs. Many factories are shutting there doors in North Carolina, and this must stop, an ad explains. Newman has spent approximately $9,000 on his spots. Republican Daniel Eichenbaum has spent around $4,500 airing an ad in his bid for the Republican nomination. In the spot, Eichenbaum highlights his conservative values, and his plans to restore the Constitutional principles of limited government, individual freedom, personal responsibility, fiscal restraint, and free market economy. Republican Jeff Miller has dominated spending in this race, so far. Miller has spent approximately $31,000 airing ads. In his spots, Miller touts his business experience that has molded him into a fiscal conservative, in one spot. In another ad, Miller highlights founding Honor Air, an organization that flies World War II veterans to Washington, DC to see the World War II memorial. The spot features multiple veterans endorsing Miller. Update: Representative Heath Shuler secured the Democratic nomination, while Jeff Miller won the Republican nomination. Ohio Sponsors: SEIU; MoveOn.org; MoveOn.org; Iott for Congress 2010; Jack Smith for Congress Committee Summary: In Ohio, with a May 4, 2010 primary, approximately $426,000 has been spent on ads, thus far. In OH-01, $4,900 has been spent on an ad by SEIU. The ad, which was released in March leading up to the healthcare vote, urges Congressman Driehaus to vote yes on healthcare reform, which would reduce healthcare costs for families and small businesses, and stop insurance companies from getting rich by denying coverage and hiking premiums. Update: Steve Driehaus secured the Democratic nomination, and Steve Chabot earned the Republican nomination. In OH-08, nearly $21,000 has been spent on ads by MoveOn.org. The group criticizes Representative John Boehner for standing up for insurance companies that raise premiums on customers, and deny coverage for pre-existing conditions. The ad notes, Congressman Bohner voted to maintain insurance company monopolies that hurt customers, and refer to the Congressman as, “a favorite of the insurance industry.” The ad was released in March. Update: Congressman John Boehner secured the Republican nomination, and Justine Coussoule won the Democratic nomination. In OH-09, nearly $260,000 has been spent on ads with the primary just days away. Republican Rich Iott has spent over $257,000 on three ads. In his ads, Iott discusses his tax cut plans for small businesses, creating jobs, the importance of reducing government spending, and balancing the budget. Republican Jack Smith has put forth approximately $2,500 in his bid for the Republican nomination. In his two ads, Smith highlights the American way by saying, “Where else could the son of a coal miner with a 4^th grade education have the opportunity to run for Congress?” Smith also mentions the problems facing America, such as “soaring unemployment, out-of-control spending, and a crushing national debt coupled with an unresponsive federal government.” Update: Rich Iott’s spending paid off, as he won the Republican nomination; Representative Marcy Kaptur secured the Democratic nomination. In OH-12, just under $141,000 has been spent on ads released by MoveOn.org. In their ads, the group denounces Representative Patrick Tiberi for voting against healthcare reform. In one spot, a woman with Type I Diabetes, which runs in her family, discusses her fears of her child developing this pre-existing condition, and not being able to get insurance coverage. The woman continues to state, “Congressman Patrick Tiberi, you voted against the bill, which means you voted against my family’s health.” Update: Representative Patrick Tiberi secured the Republican nomination, while Paula Brooks clinched the Democratic nomination. Oregon Sponsors: Scott Bruun for Congress Committee Summary: In Oregon, with a primary scheduled for May 18, 2010. In OR-05, Republican Scott Bruun has spent approximately $30,500 airing ads a combined total of 101 times. The ad explains, if you’ve had enough of Washington, DC, enough of Nancy Pelosi, enough record job losses, and enough government bailouts and overspending… then Scott Bruun is the candidate for you. Pennsylvania Sponsors: Corey O’Brien for Congress; Mark Critz for Congress Committee; Tim Burns for Congress Committee; Democratic Congressional Campaign Committee; National Republican Congressional Committee; U.S. Chamber of Commerce; MoveOn.org Summary: With a primary scheduled for May 18, 2010, spending is heating up as candidates are busy releasing ads in Pennsylvania. Thus far, $1.94 million has been spent on Congressional races in the state. In PA-11, Democrat Corey O’Brien has released one ad costing approximately $33,000. In the spot, O’Brien discusses his goals with Project Main Street to create jobs, rebuild downtown, and reawaken pride in citizens. Main Street used to be filled with small businesses and big dreams, but today is full of boarded up buildings, the ad notes. In PA-12, nearly $1.9 million has been spent by candidates, issue groups, and parties. Democrat Mark Critz has spent nearly $533,000 in his bid for the nomination. In one spot, Critz discusses his determination to end tax breaks for companies that ship jobs overseas. He goes on to denounce Republican Tim Burns for supporting outsourcing, “Burns own company got $6 million for outsourcing jobs,” one ad notes. The Democratic Congressional Campaign Committee has spent nearly $345,000 releasing ads. In one spot, the party denounces Tim Burns for wanting to raise taxes 23 percent. In another spot, they denounce Burns for selling his company to a corporation that used a tax loophole, which encourages sending American jobs overseas. On the other side, Republican Tim Burns has spent nearly $400,000 releasing ads so far. In his ads, Burns explains the problems with Cap and Trade, including exempting the biggest polluters – India and China. As a result of these exemptions, Cap and Trade will hurt America’s ability to compete on a global scale, and researchers estimate 1.7 million American jobs will be lost because of Cap and Trade. Cap and Trade also guarantees low utility rates for Nancy Pelosi’s district, but “will raise your bill by $1,500 a year,” one ad notes. In other ads, Burns highlights the reasons he is running for Congress – to balance the budget, reduce government spending and debt, and create jobs. The National Republican Congressional Committee has spent over $514,000 releasing ads in this race. In their ads, the group denounces “Congress and liberals like Mark Critz” for ramming through “a bad healthcare bill Pennsylvanians didn’t want and can’t afford.” The spot concludes, “Mark Critz, he’ll put the liberal agenda before Pennsylvania.” In another ad, the NRCC denounces Critz for going to Washington and raising big money from the same liberals pushing the Cap and Trade plan that will devastate Pennsylvania’s coal and destroy good jobs. The U.S. Chamber of Commerce has jumped into the ad arena with a new spot urging viewers to thank Tim Burns for supporting a plan to fix the economy. In the ad, the group touts Burns’ plan to stop the spending in Washington, cut taxes and create jobs. The group has spent just over $76,000 airing this ad. In PA-15, MoveOn.org launched an ad in April denouncing Representative Charlie Dent for voting against healthcare reform. In the ad, a man explains he backs healthcare reform, “because it will reduce the country’s deficit by over $143 billion over the next 10 years.” By reducing the deficit, healthcare reform will strengthen the economy and create more job security for employees, the man notes. The man concludes by stating, “Congressman Charlie dent, you voted against the bill. That means you voted against strengthening our economy, and in my book that makes you unfit to lead.” The group spent just under $45,000 airing this ad. West Virginia Sponsors: Bruce Barilla Summary: With a primary scheduled for May 11, 2010, only one candidate is releasing ads in West Virginia right now. In WV-03, Democrat Bruce Barilla is on the air with a spot highlighting why he is running for Congress, and denouncing Congressman Nick Rahall. In the ad, Barilla explains Rahall “supported bankrupting coal power plants and skyrocketing electric bills, tax penalties and possible jail time for Americans who refuse to buy government mandated health insurance, and gay sects in an unnecessary hate crime bill.” Governor Summary: There are 37 governors’ races this year, and candidates are in high gear as they rush to release last minute ads in states with May primaries and early June primaries. Thus far, over $63.3 million has been spent on all 2010 gubernatorial races, with ads airing a combined total of 141,435 times, as of May 1, 2010. California’s primary is not until June 8^th, but Meg Whitman is leading the country as the highest spending candidate with gubernatorial campaign spending – thus far, the Republican candidate has spent over $17.3 million on ads airing over 39,000 times. With Meg Whitman’s high spending (her opponent, Steve Poizner is not far behind at just over $9.7 million), California is leading the nation on governors’ race spending thus far; the state’s total ad spending is approximately $29 million. Other states with gubernatorial primaries in June or later that have broken the million dollar mark thus far include Alabama, where just over $4.3 million has been spent; Connecticut, with a little more than $1 million in spending; Florida, with just over $2.5 million; Michigan, with approximately $1.1 million; Minnesota, with approximately $1 million; New York, where over $8.8 million has been spent; Tennessee, has seen over $2.1 million; and, in Wisconsin approximately $1.2 million has been spent. Six states will be holding May primaries for gubernatorial races this year – Arkansas, Idaho, Nebraska, Ohio, Oregon, and Pennsylvania. Below is an in-depth look at campaigns in states where ads are being aired. Pennsylvania Sponsors: Dan Onorato; Anthony Williams; Jack Wagner Summary: In Pennsylvania, with a primary scheduled for May 18, 2010, three candidates hit the airwaves in April with campaign ads – and this is a race to watch! The current governor, Democrat Ed Rendell is being term-limited out. This vacancy means Republicans will try to seize the chance to gain control of the typically blue state, while state Democrats battle amongst themselves to win their primary. Thus far, approximately $6.3 million has been spent on the Pennsylvania governors’ race, and these ads have aired over 10,000 times. With the primary just two weeks away, Democrat Dan Onorato has spent over $4 million in his bid to get elected since the start of his campaign, over $3.5 million of which has been spent on ads in the last 30 days. Onorato is emphasizing his state pride, and desire to improve Pennsylvania, in one biographical spot, he describes growing up in Pittsburgh, and how his pride in his “roots” has motivated him to work “hard to make our region better.” Despite what is at stake with the state primary just two weeks out, only two Democratic candidates are on the air and their ads have remained surprisingly upbeat. Democrat state Senator Anthony Williams has spent approximately $2.25 million on ads in his bid to get elected. Williams has been emphasizing his plans to bring good jobs to Pennsylvania in his recent ads. State Auditor Jack Wagner has also released ads in the democratic primary. Wagner has aired two ads at a cost of approximately $3,000. Republicans seem to be waiting to release ads, as no Republican candidates have aired any ads in this race, thus far. With only two well known Republican hopefuls in the race, this is not all that surprising. Oregon Sponsors: Kitzhaver 2010; Friends of Chris Dudley; Friends of Bill Bradbury; Friends of Allen Alley Summary: In Oregon, with a primary also scheduled for May 18, 2010, four candidates hit the airwaves recently with campaign ads at a cost of approximately $244,000. The current governor, Democrat Ted Kulongoski is term-limited, and Democrats are hoping to maintain this seat. Democratic candidate, and former Governor John Kitzhaber, who governed Oregon from 1995-2003, is busy campaigning for the seat once again. Kitzhaber has spent approximately $100,000 on one ad, which has aired approximately 580 times. The biographical spot, entitled, “Going Back to Work” chronicles Kitzhaber’s initial desire to go into politics to reform healthcare, and how that led to fixing education, the environment, and Oregon’s economy, too. The ad touts Kitzhaber’s time in office leading Oregon during one of the greatest economic booms in the state’s history. On the Republican side, Chris Dudley has released one ad at a cost of approximately $90,000. In the ad, Dudley emphasizes the need for Oregon to change direction by changing leaders, and create jobs so people can afford a better quality of life. In the ad, Dudley touts his plan to create jobs by making Oregon more affordable so businesses can start hiring again. He notes Oregon does not need more taxes, but instead needs more taxpayers. The ad concludes with Dudley explaining, “I’m ready to lead our comeback.” Democrat Bill Bradbury has released two ads in his bid for governor at a cost of approximately $37,000. In one ad, Bradbury explains his plans to “get Oregon rolling again,” as he is seen whizzing across the screen on a Segway. Bradbury goes on to explain when he began to have a hard time walking because of MS, he got a Segway. Now that Oregon is facing challenging times, he is proposing getting the state’s “economy rolling again.” Republican Allen Alley released two ads at the end of April focusing on his plans to create jobs. He has spent approximately $10,000 on ads thus far. Idaho Sponsors: Pete for Governor; Raise Your Hand Idaho Summary: In Idaho, with a primary scheduled for May 25, 2010, approximately $67,000 has been spent on the governors’ race by candidates and issue groups. Pete Peterson is the only candidate thus far to air ads. In his ads, he refers viewers to the microsite, beatbutch.com, in his efforts to replace Republican Governor Butch Otter. The majority of spending in this race thus far has been spent by the group Raise Your Hand Idaho, as they denounce legislators for cutting education funding when other budget alternatives were available. To Top
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